Fear of the Unknown

As entrepreneurs we face many uncertain times.

If I asked you: Would you prefer to be in a deep, dark forest in the middle of the day or the middle of the night? You’d say the middle of the day, right? Well I hope that most people would!  Sounds obvious, but why would you make that choice? The woods is not necessarily more dangerous in the middle of the night, it’s just harder to see what’s going on. It’s an inherent fear of the unknown that makes most people want to be in the woods during daylight, so they can see everything that’s going on around them.

As entrepreneurs, we can’t always see what’s going on around us, especially when we take risks (calculated ones if possible!).

Just remember, the darkest moments in our life and in our business are usually the defining moments. They can change everything, either for the better or for the worse, depending on how we choose to respond. However you choose to respond, be sure to remember that experience and channel it in a positive way wherever possible.

These defining and dark moments make us look at and approach situations in a different way. We may start to see things that we previously missed during the brighter hours.

So the next time you’re in that deep dark forest in the middle of the night, stay calm and keep moving, because daylight is just around the corner.

Ask yourself what your defining moments have been in your life. How have you used them in a positive way? Feel free to share below if you so wish.